IPTV Monitor Series 4. Securing Compelling Content is Arguably the Most Serious Challenge that IPTV Providers Face
10/06/2007
Accenture and the Economist Intelligence Unit produce the IPTV Monitor, summarizing major trends and developments in the global IPTV industry. This is the last newsletter in this series.

Accenture and the Economist Intelligence Unit produce the IPTV Monitor, summarizing major trends and developments in the global IPTV industry. This is the last newsletter in this series.

This newsletter is the result of a wide-ranging Accenture and the Economist survey of more than 300 executives from technology and media firms involved in the IPTV business. The survey covered 40 countries in three regions-Europe, the Americas and Asia Pacific.

We found a number of growing trends in this quarter's issue of the IPTV Monitor.

* Securing compelling content is arguably the most serious challenge that IPTV providers face. A small but increasing share of operators, however, believe their content model is now ready, and a majority think they are close to ready.

* Many unknowns still hover over operators' ability to ensure service quality and to scale network operations as viewership increases. However, we found that commoditization can only help reduce operators' costs.

* Operators know that acquiring high-profile content can be a "virtuous circle": it raises their IPTV service's profile, attracting customers, who in turn draw more content providers and advertisers in their wake.

 

 Key Findings

Telecom will Likely Lead the Pack

The telecom industry tends to develop and promote new technologies first, then look for services to deliver them. So it's not unreasonable to expect the industry to try to clear IPTV technology hurdles before any others.

Economies of Scale Needed to Cover Investment

The era of mass entertainment may be giving way to personalized content. But operators investing in national network upgrades and set-top box development for IPTV still need large economies of scale to pay off investment costs.