Fuente: www.consultant-news.com Fecha: 13.04.2012
Accenture completes acquisition of analytics consultancy
LONDON -- Accenture has completed its acquisition of Neo Metrics Analytics S.L., a leading consulting firm specialising in optimisation and predictive analytics based in Madrid, Spain.
Plans for the acquisition were originally announced on January 24, 2012. The acquisition will add innovative analytics assets to Accenture’s existing portfolio, including an advanced modeller solution, which creates industrialised, highly-accurate analytical models and can help clients to rapidly predict customer behaviour, and new social network analysis capabilities to enable clients to target key influencers in the customer community more effectively.
“Clients are looking for actionable customer insights that are critical to their organisation’s ability to launch more profitable marketing campaigns, reduce customer turnover and create more personalised interactions,” said Narendra Mulani, managing director, Accenture Analytics and Marketing Services. “With Neo Metrics’ capabilities, we can offer analytic intelligence across all of our clients’ business processes and help clients fundamentally change the way they interact with customers.”
In addition to strengthening its customer-focused analytics assets, the acquisition will enhance Accenture’s analytical models and techniques for fraud management, quality management, pricing optimisation and demand forecasting.
Accenture provides a comprehensive portfolio of industry and function-specific analytical offerings to help governments and businesses gain insights from data to improve decision making and drive high performance.