Fuente: www.consultant-news.com Fecha: 16.04.2010
Andrew Johnston, a second year accountancy student from Queen’s University Belfast, has won the inaugural Deloitte Business Competition. This achievement will see him attend the Singapore Youth Olympic Games this summer and gain two weeks’ paid work experience in Deloitte’s London 2012 team.
Andrew’s entry was selected as the winner by Sebastian Coe, Chair of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG). Coe praised Andrew's paper, which focused on what a successful Games might look like for residents local to the Olympic and Paralympic venues.
Coe highlighted Andrew’s “practical recommendations to create a positive experience for residents, including community programmes, ticketing and business partnerships” and “his views on which indicators might be measured to gauge the success of the programmes he suggested.”
In his entry, Andrew was keen to emphasise the importance of the Games as “a catalyst for lasting change” and the need to inspire young people through sport. He highlighted the spirit and the power of the Games, whilst recommending a plethora of ways to connect with the local community – from artwork and text messages to volunteering opportunities and partnerships with job centres and training colleges.
Andrew’s winning entry narrowly beat that of John Grabowski from the University of St Andrews, whose concept of a 'Total Olympic Experience' resonated with the judges by highlighting the diversity of the London 2012 audience. John wins British Airways flight vouchers to the value of £500 for his efforts, with third place Caitlin Wallis from the University of Manchester also picking up BA flight vouchers to the value of £250.
Heather Hancock, Deloitte’s Lead Partner for London 2012, commented: “Part of London’s bid to become host city was that London 2012 would be for the youth of the world, so we are delighted to be playing our part in that vision through the Deloitte Business Competition. Andrew’s entry, and those of John and Caitlin, demonstrated the business awareness, innovation and entrepreneurial thinking that we were looking for. The fact that the top three entries all came from outside London also demonstrates the power of the Games to connect with people across the UK. We’re looking forward to welcoming Andrew to the team for a couple of weeks this summer and to hearing about his Singapore experiences.”
As the official professional services provider to London 2012, Deloitte developed the competition alongside LOCOG, with the aim of connecting the next generation of business minds to this once-in-a-lifetime event on home soil. Students were asked how they would create a positive experience for different groups at Games time – a business challenge that Deloitte helped LOCOG to address – and how they would measure success. Ideas could be set out in no more than 2,012 words, with students choosing from: athletes and officials, the media, local residents, spectators, sponsors, or the Games workforce.
Coe concluded: “When Deloitte first became a sponsor of the London Games, I commented on how passionately they shared LOCOG’s values and vision for London 2012, and how their commitment to those values goes beyond their relationship with the Organising Committee. The Deloitte Business Competition has reinforced this, offering students across the UK a fantastic chance to see what is involved in organising an event of this scale. What better prize for Andrew than to see young athletes competing at the highest level in August in Singapore.”