Fuente: www.consultant-news.com Fecha: 18.05.2012
Deloitte launches global digital practice
LONDON -- Deloitte announced the launch of Deloitte Digital, a global practice of over 800 employees that provides clients with a full suite of digital services. Deloitte Digital pulls together existing skills and expertise across Deloitte’s member firms to provide clients with services covering strategy, user experience, content, creative, engineering and implementation across mobile, web, social and digital content solutions.
Sam Roddick, lead for Deloitte Digital EMEA, says, “Winners and losers will be determined in the digital revolution. Every one of our clients is impacted regardless of industry and region. We have developed Deloitte Digital in response to increasing demand from our clients across the world for advanced digital advice, particularly in the mobile sector. They value our industry knowledge and insight and this expertise, combined with creative knowledge, will help them connect with their customers, employees and partners in the new digital world.
“The launch of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths of Deloitte; a world-class global IT consultancy and an industry-focused business strategy firm. This will enable us to help our clients maximise the business value of these emerging technologies.”
Deloitte in the UK has been providing strategy, mobile, e-commerce, social, web and content management services to large clients like John Lewis, Transport for London and one of the new emerging banking forces for a number of years. Deloitte Digital brings together all this experience, talent and ideas into one business to offer a distinctive tailored service. Roddick adds, “The benefit of working with Deloitte means clients can instantly draw upon an incredible depth and breadth of experience from within a large professional services firm – from any location or industry. Deloitte Digital in the UK will employ over 100 people, headed up by an experienced leadership team with extensive knowledge of these offerings.”
Andrea O'Donnell, commercial director at John Lewis, says, “John Lewis is a retailer that prides itself on its service, which historically has been delivered by partners in shops. However, because of changes in the way customers are spending their time and money, our service is increasingly enabled through technology and delivered digitally. We are developing new capabilities in these areas that will extend our service credentials and allow customers to engage with us from anywhere, at any time, through any device. Digital as a result impacts on everything we do and it is reassuring to know Deloitte is putting more resource, skill and expertise behind this service to continue to support us. It is great to know that we can pull on their depth and breadth of advice, regardless of the size or scope of the project.”
The strength of Deloitte’s global network of digital studios, including the recently acquired mobile agency Übermind, moves the firm into a strong position in the digital industry. Deloitte Digital serves clients across Americas, EMEA and Asia Pacific via nine studios spread across the US, UK, and Australia, with plans to expand aggressively over the next 12 months. The UK studio will be based in London and serve clients across Europe.
“We see a broader opportunity for businesses related to the convergence of five forces – cloud, social, mobile, analytics, and cyber security. Our clients need a combination of business, creative and technology experience to re-imagine their businesses, often in ways unachievable just a few short years ago,” said Richard Buck, managing partner, Deloitte Digital in the UK. “We have already served a long list of clients across a broad range of industries by leveraging digital not for digital’s sake, but to create strategic competitive advantage.”