Fuente: http://www.consultant-news.com Fecha: 15.12.2009
Accenture drops Woods sponsorship
Accenture said that given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.
The company said that for the past six years it has had a very successful sponsorship arrangement with Woods and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising.
Accenture said it will continue to leverage its “High Performance Business” strategy and “High Performance Delivered” positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.