London, 19 February 2007 -
GNER already makes a significant number of advanced purchase sales through the internet. Their goal now is to further migrate walk-up, telesales and corporate customers from traditional ticket purchase methods to a web-based system, yielding significant economies for GNER.
The service, which will be launched later this year, will be simple, transparent and intuitive to use, so that passengers can quickly find the most appropriate fare available at the time they wish to travel. It will also be integrated with customer relationship management, so that GNER can monitor ticket sales and analyse buying patterns, in order to better plan future marketing campaigns and promotions. The service will be designed to support new initiatives such as print at home and mobile phone ticketing.
"The internet is now a very important channel through which we sell tickets and with this new web-based system, we are providing our passengers with a fast, secure and easy way to purchase tickets online," said Emma Passey, eCommerce Manager at GNER. "Atos Origin has demonstrated an excellent solution and a strong understanding of our industry to ensure that this service meets our needs today and in the future."
Atos Origin will manage the credit card authorisations, through Atos Worldline, an Atos Origin company which specialises in electronic payment services, CRM and e-services including internet, voice and mobile.
"This new internet ticketing solution will enable GNER to cost effectively deliver improved service to its passengers and increase customer choice," said Lee Hewett, Head of Transport at Atos Origin. "Furthermore, winning this contract demonstrates how Atos Origin is able to combine its transport domain expertise with its design, build and operate capabilities to deliver an innovative solution to its customers."
About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues are EUR 5,4 billion and it employs over 50,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.
GNER runs services on the East Coast Main Line between London King’s Cross, the East Midlands, Yorkshire, the North East of England and Scotland, carrying more than 17 million passengers a year.