Fuente: www.consultant-news.com Fecha: 08.08.2011
L’Oreal UK selects Accenture to support its field sales operations
Accenture has been selected by L’Oreal UK to implement its Accenture CAS software platform in support of L’Oreal’s field sales operations in the UK and the Republic of Ireland. Financial terms of the agreement were not disclosed.
Integrated with the back office, the Accenture CAS software, formerly known as CAS 8, will provide L’Oreal with a comprehensive and dynamic view of customer interactions, which will enable L’Oreal to maintain healthy collaborative relationships with its trading partners.
“We need a sales force automation application that can support the complexity of three different business divisions operating in two very different markets, and at the same time we need a cost-effective solution that is aligned with a market-sized IT budget,” said Graham Burchell, IT director for L’Oreal UK. “We chose Accenture CAS because we could see that their specialized consumer goods application matched the way we work today and want to work tomorrow”.
“Accenture CAS is the platform of choice for many leading consumer products companies to drive technology-enabled transformation programs,” said Stefan Joneck, who leads Accenture’s CAS software practice. “L’Oreal is a long-term client and the Accenture team is looking forward to supporting its UK and Ireland division field sales operations.”