Competitive Advantage Report: Restaurant & Beverage
While the restaurant and beverage industry has grown considerably over the past 5 years, growth rates and comparable sales are flat.

May 22, 2007

As the ability to grow by geographic expansion lessens, the key will be to lift sales on an existing (or even smaller) base of locations. This kind of organic growth requires a deep knowledge of what drives customer delight.

This report reveals which consumer needs drive success and identifies the business models best suited to capitalize on emerging consumer trends. The study also spotlights several of consumers’ most desired restaurant and beverage companies.